Job Description & Work Exp.

Group Head - Programmatic will lead a team of 2-3 programmatic professionals and help them achieve campaign goals. Set processes and adopt established account management standards and program management best practices.

Responsibilities

• Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads). Should have a very strong understanding and hands on experience on DV360 across all format of campaigns.
• Effectively communicate digital strategies and rational for tactical approaches for each campaign. Participate in planning and driving strategy for the client account and campaigns.
• Help execute, manage, and optimize programmatic campaigns programs for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships with clients through exceptional client service.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches.
• Run reports and provide campaign performance insights during and post campaign.
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
• Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations.
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers.
• Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution.

Skills and Qualifications

• 6+ years of relevant experience managing online ad operations for a large publisher, ad network, media company or advertising agency.   
• Superior knowledge of the online advertising industry best practices, trends & technologies.
• Articulate vision and business priorities to staff so that they may effectively contribute to overall business and financial success.
• Demonstrated excellent communication skills, both written and oral, including presentations.   
• Experience and a track-record of success managing high performance, motivated teams   
• Demonstrated ability to be organized, ability to work under pressure, handle multiple projects and meet deadlines   
• Requires a Bachelors degree or equivalent. MBA, a plus